Promotion management & marketing communications
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Promotion management & marketing communications
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| Other Titles |
Promotion management and marketing communications |
|---|---|
| Physical Description |
xxii, 682 sivua, [16] kuvasivua : kuvitettu |
| Language |
English |
| Language of Original Work |
English |
| Publisher |
Orlando (FL) :
Dryden Press,
1993.
|
| Series | The Dryden Press series in marketing |
| Classification | |
| Subjects | |
| Additional Information | Terence A. Shimp |
| ISBN |
0030767482 sidottu |