Promotion management & marketing communications
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Promotion management & marketing communications
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Other Titles |
Promotion management and marketing communications |
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Physical Description |
xxii, 682 sivua, [16] kuvasivua : kuvitettu |
Language |
English |
Publisher |
Orlando (FL) :
Dryden Press,
1993.
|
Series | The Dryden Press series in marketing |
Classification | |
Subjects | |
Additional Information | Terence A. Shimp |
ISBN |
0030767482 sidottu |