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Record Citations

APA Citation

Lahtinen, J., & Isoviita, A. (1994). Customer relationship marketing. Avaintulos.

Chicago Style Citation

Lahtinen, Jukka, and Antti Isoviita. Customer Relationship Marketing. Tampere: Avaintulos, 1994.

MLA Citation

Lahtinen, Jukka, and Antti Isoviita. Customer Relationship Marketing. Avaintulos, 1994.

Harvard Style Citation

Lahtinen, J. & Isoviita, A. 1994. Customer relationship marketing. Tampere: Avaintulos.

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