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APA Citation

Kaario, K., Pennanen, R., Storbacka, K., & Mäkinen, H. (2003). Selling value: Maximize growth by helping customers succeed. WSOY.

Chicago Style Citation

Kaario, Kari, Risto Pennanen, Kaj Storbacka, and Hanna-Leena Mäkinen. Selling Value: Maximize Growth by Helping Customers Succeed. Helsinki: WSOY, 2003.

MLA Citation

Kaario, Kari, et al. Selling Value: Maximize Growth by Helping Customers Succeed. WSOY, 2003.

Harvard Style Citation

Kaario, K., Pennanen, R., Storbacka, K. & Mäkinen, H. 2003. Selling value: Maximize growth by helping customers succeed. Helsinki: WSOY.

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