Quantitative and qualitative methods of analysing advertising : content analysis and semiotics
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Quantitative and qualitative methods of analysing advertising : content analysis and semiotics
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Physical Description |
51 sivua : kuvitettu |
---|---|
Language |
English |
Publisher |
Turku :
Turun kauppakorkeakoulu,
2003.
|
Series | Turun kauppakorkeakoulun julkaisuja, Sarja Keskustelua ja raportteja, ISSN 0357-4687; 5:2003. |
Classification | |
Subjects | |
Additional Information | Ulla Hakala |
ISBN |
9515641373 nidottu |