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APA Citation

Armstrong, G., & Kotler, P. (2006). Marketing: An introduction (8th ed.). Pearson Prentice Hall.

Chicago Style Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. 8th ed. Upper Saddle River (NJ): Pearson Prentice Hall, 2006.

MLA Citation

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. 8th ed. Pearson Prentice Hall, 2006.

Harvard Style Citation

Armstrong, G. & Kotler, P. 2006. Marketing: An introduction. 8th ed. Upper Saddle River (NJ): Pearson Prentice Hall.

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